Posts Tagged ‘conceptual literature’

Get Down On It: Stewart Home interviewed by Jaime Casas

Friday, April 20th, 2012

I did this interview for a Spanish newspaper El Pais a few weeks ago and figured I might as well run it here in the original English. The Spanish publication of Memphis Underground has been generating a lot of interest there….

Jaime Casas: I see many different genres in Memphis Underground: from autobiography to meta-literature, but above all there is a sense of passion in everything said and done by the characters. It is a very a nondescript book it seems, and an experiment. But, I guess there are some ideas and intentions, what are they?

Stewart Home: At the most basic level I’m saying there are many new ways in which we can write, and by analogy many new ways in which we could organise the world. My writing varies from book to book, but very often I sample a lot of other writers (and correct them too of course), so that what I do becomes a collective authorial practice. Actually Memphis Underground has less of this sampling than many of my other books but it is still an attempt to move away from the ideas of possessive individualism and character (or what I view as bourgeois subjectivity) that characterises the reactionary literature of the capitalist ruling class. Most successful writers subscribe to the backward world-view of the bourgeoisie because they are more interested in being celebrities than in writing worthwhile books. Time will judge them very harshly – or to put it another way, they will very quickly be completely forgotten.

Moving from the macro to the micro level of the book, I’m dealing with how large sections of the working class has been forced out of London through the process of gentrification. Unlike in much of Spain, the property bubble has yet to burst in London but there is also a debate to be had here on how we can be more proactive rather than just waiting for the next crisis of capitalism.

Jaime Casas: Anyway, I’d say the protagonist Jack Johnson, has a lot of you in him, and yet many other modern characters too. It seems that he is some sort of collective consciousness…

Stewart Home: John Johnson is feisty like the boxer Jack Johnson – and he has some of me and some of a lot of other people in him. He’s a kind of (post)-modern everyman figure… We’re all unique in that we’re different people but actually the similarities between us far out-weight the differences – and so I’m not into creating the kind of generic but supposedly unique ‘characters’ you find in bourgeois fiction. As a consequence I’m able to think of John Johnson as my pet rock… so it doesn’t really matter whether or not I remember to give him food and water… he’ll just keep on keepin’ on right to the end of the book.

Jaime Casas: So he is not an alter-ego although you have described yourself as “an egomaniac on a world historical scale”; but is he still a platform from which you provide people with a different perception of yourself as an artist, writer, or whatever you consider yourself…?

Stewart Home: The protagonists in my books could never be identical with me even if I wanted them to be – and this definitely isn’t my intention anyway. When I call myself an egomaniac on a world historical scale this is intended to be humorous – and obviously I’m invoking Hegel in particular and to a degree Marx too. However, humour should be like an iceberg. The laughs are the ten percent visible above the water but the real matter lies below.

Historical changes in how egomania is perceived and what it means are certainly worth considering here. Max Nordau in his infamously reactionary late-nineteenth book Degeneration used the concept of egomania to attack the avant-garde of the fin de siècle as criminals and madmen. I wouldn’t want to defend politically all of those Nordau savages – including Wilde, Ibsen, Wagner and Nietzsche – but at the same time I’d want to resist his line of attack. And because many people still use the term egomaniac in the moralistic and negative sense Nordau deployed it, I think it is worth adopting as a form of self-description for humorous purposes.

That said, I would also reject the more recent positive use of the term to describe the quest for success and celebrity by the likes of businessman Donald Trump. A business celebrity like Trump is a superficial egomaniac who doesn’t take the concept seriously enough to make it worthwhile pursuing. Trump doesn’t want to change the world we find ourselves living in today, he just wants to sit on top of the stinking capitalist heap. There’s not much ambition in that – which is why I would distinguish world historical proletarian egomaniacs like myself from the half-hearted capitalist egomania of Trump. My ambitions aren’t focused on the world we live in but on one we’ve yet to create – which is why I (like all self-conscious proletarians) am genuinely ambitious and tossers like Trump aren’t worthy of our consideration.

I think the whole purpose of revolutionary activity is to overcome capitalist canalisation. Rather than being one thing we should all be many things. So I can take on the role of artist, writer, egomaniac etc. But what I want to avoid above all else is being ‘myself’ – accepting a limited identity which is exactly what capitalism encourages us to do. Instead, the proletariat does much better by working through in practice the theoretical implications of the slogan: “I am nothing therefore I must become everything….” And so one minute I am a comedian and the next I am a lover… and I consider one of my greatest accomplishments to be the fact that I can make my lovers laugh at the same time as they have an orgasm…. Which is, of course, one of the many reasons why I’m sexy, seductive and smart!

Jaime Casas: The paradoxical relationship between the hero and the anti-hero is perhaps an integral  part of this book?

Stewart Home: In this fractured world we must leave for a better one we’ll create collectively, we’re all as imperfect as each other… we need to do away with the notion of heroes and the anti-hero can play a role in that…. The important thing is not to get too caught up in any role, including that of the anti-hero.

Jaime Casas: As a free form expression, it seems that this novel is a complaint against the British high culture, or at least that kind of literature covered by this concept…

Stewart Home: The conventional novel is the most favoured and privileged cultural vehicle of bourgeois ideology – although obviously it would be pretty useless were it not backed up by the army and the police force. The emphasis on character in the novel reflects the bourgeois conception of the individual as the sole proprietor of his or her skills and as owing nothing to society. These skills (and those of others) are presented to the reader as a commodity to be bought and sold on the open market in a society where a solipsistic and unending thirst for consumption is considered the crucial core of human nature. These ideas found their clearest articulation in the non-fiction of liberal political writers such as Hobbes, Harrington and Locke; but they have also formed the bedrock of bourgeois literary fiction for the past few hundred years.

Jaime Casas: The language that you use in this book is very direct, very in your face and spoken as if you were a tough or a hoodlum; is this related to the narrative or just the way you like to use language.

Stewart Home: I prefer to use direct language so that my meaning is clear. I say what I want to say as simply as possible – that said a complex idea requires more complex expression. In other words it is easier to say ‘fuck off’ than it is to articulate a critique of commodity production and capitalist alienation. Nonetheless, I try to keep things straightforward and at the minimum necessary level of complexity for what I want to say. Literary writers do the opposite, their defences of bourgeois society are really very simple and not at all convincing, which is why they try to dress them up in unnecessarily mannered and complex language. In this and all other senses literature is decadent. And it is also why in the long run literature stands no chance against those who – like me – have learnt the collective strength ‘secrets’ of the proletarian superwomen.

Jaime Casas: I know that you are not the biggest fan of most well-know English writers, people such Martin Amis. Do they represent an idea if England that goes against yours? Or is just that they are in your opinion “bad writers”?

Stewart Home: Bourgeois writers like Martin Amis represent a world I want to leave behind. I am against nation states and have no time for the idea of England; whereas these hacks want to deny the power of the international working class and thus are very often fixated on national differences. Their bad writing follows on from their reactionary political views and vice versa – each flows from the other. Those that want to defend a discredited capitalist system can’t write well, they have to obfuscate.

Jaime Casas: As you said when we interviewed you in London, capitalism has led to an individualised culture and this is weaker than one that is created collectively. How we can stop this process and recover some kind of common creativity?

Stewart Home: I think the answer to this problem can only be found collectively, and in a continual reforging of the passage between theory and practice. This is not something that one person can resolve in isolation. It requires mass movements and we’re beginning to see these becoming more effective in the face of the ongoing crisis of capitalism. Movements like Occupy Wall Street and the indignant ones (indignados) provide a great starting point – but things need to be taken much further.

Jaime Casas: In a society that has overcome any postmodern considerations and is no longer affected by anything, it seems impossible provoke any commotion in the audience, but you still do. In a way, we live in a hyperbolic reality, where we accept everything without questioning anything. We accept everything in the a context of hyperreal simulation, as theorised by Baudrillard. But provocation seems to be an essential part of your work!

Stewart Home: It is interesting to go back to Baudrillard’s earlier work of the 1960s and look at his attempts to break with Marxism; and when you do this his whole project and critique becomes much clearer. I’m thinking of books like Mirror of Production and For A Critique of the Political Economy of the Sign. Those are his better works, but if you think of Baudrillard’s later writing in relation to Marx then you can see that rather than breaking with Marx, what Baudrillard did with his notions of the silent majority, the destiny of objects and simulation was invert him. So in the critique of alienation where through the process of commoditisation subjects appear to become objects and vice versa, Baudrillard is simply celebrating what Marx condemns. Rather than seeing alienation as a bad thing, Baudrillard argues the masses taking on what he calls ‘the destiny of objects’ is something positive. Once you understand matters such as this you can see that post-modernism is a continuation of modernism rather than a break with it. The basic nature of capitalist alienation has not changed and yes, what I write provokes those who wish to defend the global capitalist system because I am able to focus on this rather than being distracted by irrelevancies. Obviously to claim that society and/or the masses are not effected by anything is both ideological and untrue. Right now you can see the effects of the banking crisis everywhere in Europe.

Jaime Casas: The transmedia narrative brings new meanings with changes in technology but I think you are also drawing from older forms – from pulp fiction to avant-garde literature, and even many influences from music. What are the main reason that you have used these things and how do you see the evolution of transmedia narrative after the irruption of technology?

Stewart Home: Again the problem I see here is a failure to think historically and an over emphasis on what is alleged to be unique now. Technology has been transforming the world for hundreds of years. One could compare the introduction of the internet to the introduction of the railways. Both transformed society and have had a massive impact on everyday life. The railways made it possible to commute long distances to work and led to a process of suburbanisation; in theory the internet should act to bring this process of suburbanisation to a logical conclusion with home working – but in practice we’ve yet to see it have much impact in this area.

One can look at the avant-garde and transmedia practices without over emphasising the distinction between them. These are often grossly overstated anyway, given the ongoing blurring of lines between them. For example, when I checked it just now, Wikipedia (in English) defines flarf poetry as ‘an avant-garde poetry movement of the early 21st century’ – and obviously flarf poetry would not exist without the internet (since it is generated through the deployment of search engines among other things). Likewise all culture today exists partly in and through the internet. Once cannot escape the implications of this – which is why in my last anti-novel published in English – Blood Rites of the Bourgeoisie – I incorporated a huge amount of penis enlargement spam.

Likewise it is not a matter of doing away with the culture of the past in its entirety – but rather of bringing selected parts of it back into play. In many ways so much has now been written that all we need to do is plunder and rewrite what’s already online – and this is in many ways the basis of new movements in the arts such as conceptual literature. It is no longer a question of writing but of editing – and editing with a complete disregard for the logic and narrative structure of the texts we plunder. As the Lettrists declared back in the 1950s, the cultural heritage of mankind is to be cut-up and used for partisan political purposes.

Jaime Casas: New technology and the internet has created new ways to consume culture. Its seems to have created a new passion for music and all kinds of old pop manifestations, from you side, how do you watch that new phenomenon?

Stewart Home: The internet has meant that there is a greater accessibility to pop culture. For example, for years I had been hearing rumours about a film called Bruce Lee Vs Gay Power, but many people doubted it existed. Now it is possible to view the whole of that film online and discover that the English translation from Portuguese is not exactly accurate (the film itself is not available in English dub or with English subtitles). The original title of this Brazilian film is Kung Fu Contra as Bonecas – and when I saw it I immediately understood that it was a mid-seventies parody of the popular Brazilian genre of bandit films, and that the kung fu comedy element within it has more to do with David Carradine than Bruce Lee. I don’t speak Portuguese but whether the film has anything to do with ‘gay power’ is also something people are still arguing about online.

On the one hand it is possible to have instant access to all sorts of things online… and to me this is great because it demystifies and devalues them. When I was teenage I would hear about films and bands and would sometimes have to wait months or even years to see or hear them. That meant when I did get access to something that had really captured my imagination I paid it a great deal of attention. Among those of us with instant access on the web neither I – nor those who are still teenage – tend to give what we’re accessing nearly the same amount of thought. One day I’ll discover an incredible cover of the song Gloria by US sixties act Robb London and the Rogues, and the next I’ll have forgotten about it because I’m trying to locate a streamed online copy of Official Exterminator 3: Joy of the Living Dead. Right now Official Exterminator 3 is holding my attention because I can’t even find a single scene from it uploaded online – but once someone makes the whole film accessible to me my interest in it will no doubt wane.

The profits to be made from films, books and music have declined greatly with the rise of the internet. This is a good thing because it has resulted in such pursuits being of less interest to those who merely wish to make money and/or become celebrities. Those of us wanting to develop proletarian culture into something even more revolutionary will keep doing what we’ve always been doing and we’ll become even more effective at it.

Jaime Casas: Is passion the ultimate appeal of pop culture?

Stewart Home: Pop culture and high culture produce and mediate each other. If I had to choose one then of course I’d take pop culture. But I don’t have to accept class society and so my aim is instead to overthrow all capitalist canalisation including the division between high and low culture. While there is still more passion in pop culture than art, I don’t think there is much real passion left in either and our passion should be directed towards overthrowing both of them.

Jaime Casas: What does the term post-capitalism means for you? (I ask after listening to your words in our video)

Stewart Home: Post-capitalism will be a world in which money, commodities, nation states and classes have been abolished. It will be characterised by the free movement of vast majorities – and exactly how it operates will be decided by those vast majorities from moment to moment without interference from so called leaders or states.

Jaime Casas: In Memphis Underground music plays a strong role. You write about a very concrete period of the music history but without any sense of nostalgia of the past, and I think that’s the difference. Would you agree?

Stewart Home: I personally like the sounds of the 1960s and 1970s best because that is the music I encountered as a child and which had the greatest immediate impact on me. I had less to judge the music against then but if I was 8 years old now I’d probably be knocked out by Lady Gaga rather than Marc Bolan and T.Rex. That said, in the eighties I was massively into everything from early hip hop to go go to techno; and in the nineties I remained impressed by a great deal of minimal techno and breakbeat. I have seen fewer musical innovations in the past ten years but while I love music it is not the only thing I live for, so there is no reason to be nostalgic about the past. Some things are better and some things are worse than 50 years ago – and we can be sure we are closer to overthrowing capitalist social relations now rather than then. I certainly wouldn’t want to revisit London in the 1960s or 1970s for the food, which was terrible then and is much better now!

Jaime Casas: The northern soul period, the punk and the rave music explosion (from Madchester to Summer of love and the pirate radios scene from the 90)… all of that music movement were assertive. Is there any new genre, movement or ideas that could do the same now?

Stewart Home: I think the things that have come closest recently seem to have emerged from south London (where I was born) in the form of grime and dubstep. But maybe something even better has emerged more recently and it just hasn’t come to my attention yet…

Jaime Casas: What kind of music do you listen now?

Stewart Home: I listen to many different things but soul, jazz and funk from the 1960s and 1970s more than anything else. Willie Mitchell, Eddie Bo and Eddie Harris, number among my favourites.

Jaime Casas: Do you think that is possible to break the boundaries between the art and the politics? What do you think about the new protest movements (Occupy WST, 11-M, Arab Spring)?

Stewart Home: I find it incredibly exciting to see and participate in such movements. I was lucky in that I was in New York for some of the highlights of OWS, but was also close to the Occupy movement in London. Close up one can make many criticisms of these manifestations, but from a distance they are a massive inspiration to many across the world – and I think that for now that inspiration is more important than the criticisms one could make of the politics connected to these mass mobilisations. Of course, they need to go much further but then that’s something we all need to participate in to make taking these movements further a reality.

And as I’ve said, what I’m interested in is overcoming capitalist canalisation, so of course the distinctions between art and politics need to disappear into a revolutionary praxis.

Jaime Casas: There is a formal critique in your work of the gentrification of the cities, but London has the strongest role, of course. Do you think that this is a irreversible process?

Stewart Home: The gentrification of London and New York in particular has been horrific, but this could still be reversed even under the capitalist system – and may well be depending on what happens economically. Of course, in a post-capitalist world there will be no gentrification since private property will be abolished and this is the solution we should really be aiming for.

Jaime Casas: We met at William Blake’s tomb and there is a quote from him in your book. The “greatest artist that UK has had”, as someone said. Could you tell me something about him?

Stewart Home: What I like most about Blake is the way the City of London dislikes him and the fact that his tomb is in the City of London. Much more than his poetry and art work, his real value lies in the way he is perceived as a threat by financial self-interests…. Blake serves us well as an example of the proletarian flood that must sweep over the over-cultivated planes of capitalism. The City of London can celebrate republican leaders like Cromwell (there is a tower block in The Barbican complex named after Cromwell), but those who stand fundamentally against the idea of leadership like Blake are anathema to them.

And yes there are even more interviews around the publication of Memphis Underground in Spain that I may or may not post in English on this blog in due course…..

And while you’re at it don’t forget to check – www.stewarthomesociety.org – you know it makes (no) sense!

You Didn’t Read It Here: Summaries of 10 Blogs I Decided Not To Post

Saturday, February 18th, 2012

Many of the posts on this blog originate as ideas sketched out in note form. I work on these ‘ideas’ until I think they are ready to post or else I decide to discard them. Not all my binned blogs reach the stage of completed first drafts – but here is a list of 10 that underwent varying degrees of revision before I decided against posting them….

1. “The First 3 Letters of Espresso Are ESP, So Is Coffee a Psychedelic Drug?” -  I guess I was high when I came up with this blog title. In the cold light of day it didn’t seem worth following through!

2 “Chatham Is Fucked” – inspired by my first trip to that  town in 15 years. It was almost as depressing to write this as it was to visit one of the more blighted parts of the so-called “Garden of England”. A post on this subject would have been way too much of a turn off for my readers.

3. “Bill Ayers: Fake Leftist” – a critique of the former Weatherman explaining in simple terms why he is a reactionary tosser despite the pseudo-revolutionary posturing in his crap book Fugitive Days: Memoirs of an Antiwar Activist. In the end I preferred not to give this right-wing twit fulsome coverage on my site. It just isn’t possible to take Ayers seriously when he talks about ‘joining’ the working class in the same way as he might join the masons or the boy scouts. Ultimately I figured a relatively short review without direct citations from the book and placed on GoodReads (rather than here) was the best way to deal with vanguardist scum like Ayers.

4. “Synchronicity II at Tiwani Contemporary” – a lively exhibition of African photography running from 3 February to 17 March 2012. I went to the opening and spent as much time talking to Grace Ndiritu (who is in the show) as doing anything else there. While I had fun, the private view didn’t attract your usual London art world rent-a-crowd, so there weren’t enough people about who I recognised for me to be able to write an insider account. Indeed, apart from Ndiritu, I only recognised the likes of curator Caroline Hancock (who has been based in Paris for some years) . Shame as the work is definitely worth seeing, although I was only really familiar with James Barnor’s pictures before I went.

5. “Reading: A Town More Like All The Others I’ve Been To In England Than Any Other I’ve Ever Visited….” – middle England considered as a postmodern simulacrum. At first this idea seemed funny but the more I worked on it the scarier it became! The Stepford Wives can eat their hearts out!

6. Review of “Untouchables: Dirty Cops, Bent Justice and Racism in Scotland Yard by Michael Gillard and Laurie Flynn” – necessary background reading if you want to understand how the phone hacking scandal unravelled into also being a sordid exposé of corrupt relations between the cops and the media. In the end I felt reading the book was a lot easier than providing a summary that covered all the ground.

7. “Chicks On Speed at The Showroom, London: 14 February 2012″ -  a great night but writing about it didn’t add anything to what I’ve already said about COS.

8. “Uncreative Writing, Conceptual Literature & Flarf Poetry” – checking what was online under these headings, I found more than enough information to satisfy me. And so in the true spirit of ‘uncreative writing’ I decided not to add my voice to this discourse. Of course, this doesn’t preclude me from copying and pasting something written by someone else on the subject (without crediting them) at some point in the very near future!

9. “10 Reasons To Be Unfaithful To Your Lover” – in the end I didn’t really feel it was necessary to explain yet again why smashing monogamy is an integral part of destroying patriarchy! And my attempts to come up with laugh-out-loud lines floundered at point six.

10. “Why I’m Even More Bored With Facebook Now Than I Was Last Year (If That’s Possible)” – like point one, this never got beyond me typing up and saving the title. Facebook proved too boring to contemplate!

In many ways blogging has been superseded by the status update and the tweet. Information just keeps getting more and more compressed. But shrinking 10 potential blog posts down into one – as I’ve done here – is one way of keeping the superannuated form of blogging relevant! Back in the 1980s your typical postmodernist hack made an academic career of disappearing up his or her own arse. Web 2.0 has taken us way beyond postmodernism and the academy. Our turdy tongues have passed through our own guts and re-emerged from our mouths; enabling us to really shoot the shit in style!

And while you’re at it don’t forget to check – www.stewarthomesociety.org – you know it makes (no) sense!

Let’s burst the web 2.0 commercial bubble & instead get really funky!

Thursday, January 29th, 2009

The commercially driven nature of Web 2.0 has been stressed by many commentators, for instance Tim O’Reilly in his influential essay of September 2005 “What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software“. Thus when I first looked at MySpace a little before O’Reilly published that text, rock bands clearly knew how to promote themselves to a new (as well as their existing) audience via this site, but writers and artists on the whole didn’t. The later two categories of would-be culture industry ‘professionals’ tended to use the internet as a means of advertising (largely ineffectively) what they were doing, rather than integrating their activities into it. Since MySpace made streamed sound central to its platform, musicians found the site was tailor made for them, and it didn’t require much adaptation on their part to benefit from it.

There were and still are very few professional artists on MySpace with notable exceptions like Martin Creed and Jane Pollard/Ian Forsyth; most of the art profiles are either for complete amateurs or run by fans of dead iconoclasts like Duchamp and Warhol. The majority of artists I encounter in London don’t seem to like the web very much (among other things it doesn’t allow them much control over the way their work is viewed and who sees it, which is why they prefer galleries), but Facebook attracts them as a networking tool. On Facebook gallery artists fit in very well alongside suit wearing culture industry professionals and corporate managers with their spreadsheets and calculators. If gallery artists have work they want to sell and that really is their bottom line, those artists working on the web (and doing more than simply publicising upcoming shows and reproducing catalogue essays) are more likely to have something to say or at least formalist concerns they wish to explore. Strangely beyond those involved in genres such as conceptual literature (Kenny Goldsmith is the most prominent figure in this field) or perhaps cyberpunk, even fewer writers than artists show much interest in the internet as a creative tool, despite the fact it is language based and offers enormous scope for ‘social sculpture’.

Moving on, the developmental model many Web 2.0 businesses work with is offering a service either cheaply or for free in order to mine data from their users. Web business ‘guru‘ Tim O’Reilly doles out advice along the lines of: ‘leverage customer-self service and algorithmic data management to reach out to the entire web…  For competitive advantage, seek to own a unique, hard-to-recreate source of data… The key to competitive advantage in internet applications is the extent to which users add their own data to that which you provide…. Involve your users both implicitly and explicitly in adding value to your application…. Set inclusive defaults for aggregating user data as a side-effect of their use of the application…. When benefits come from collective adoption, not private restriction, make sure that barriers to adoption are low. Follow existing standards, and use licenses with as few restrictions as possible. Design for “hackability” and “remixability.”… Don’t package up new features into monolithic releases, but instead add them on a regular basis as part of the normal user experience. Engage your users as real-time testers…“

In recent years networking theory has made much of the notion of weak ties. The pioneer in this area was Mark Granovetter in the 1970s and by the late 1990s his work had been combined with Stanley Milgram’s research into how many links separate people from each other (the so called six degrees of separation) by mathematicians Duncan Watts and Steve Strogatz. These ideas were later popularised in mass market paperbacks like Mark Buchanan’s “Small World” (known as “Nexus” in the USA). A completely ordered network (where every node is tied only to its neighbours) is inefficient in terms of its degrees of separation: but when some long distance ‘weak ties’ are thrown in these massively reduce the number of moves needed to get from any one node to any other. Thus from the perspective of networking theory MySpace is superior to both Facebook and Bebo since it encourages weak ties as well as networking among established friends (Facebook and Bebo actively discourage users from befriending people they don’t know). That said, those ‘virtual’ communities that go beyond ties to a single platform and that aren’t committed to capitalist business practices are infinitely superior to anything MySpace can offer.

Web business ‘gurus’ like Tim O’Reilly recognise the strength of collective activity, but they attempt to recuperate it for individual gain. Their world is one in which everything revolves around a bottom line; their outlook is essentially behaviourist, web surfers are enticed to click through links and to buy something (anything). Business data miners are interested in what makes someone click through links and make purchases, not why they do it. Thus what doesn’t gain clicks is either discarded or placed so far down search lists that few surfers will find it. This is a pseudo-meritocracy in which whatever is already popular has its position constantly reinforced, and what isn’t popular is buried under a mountain of celebrity trivia in a world that is currently ruled (‘ironically’ of course) by the likes of Lady GaGa. Nonetheless, social networking trends are constantly shifting and while both advertising and data mining on platforms like MySpace are now slicker than 3 or 4 years ago, that particular site is still not exactly generating a huge profit. Indeed, last year saw a small downturn in MySpace and Facebook usage in the UK (see “Is Facebook going out of fashion” – you’ll need to roll down the page on The Guardian site to see this).

So trendsetters, perhaps this really can be the year in which millions more groovers and bloggers break with the digital establishment by embracing a WordPress freakout. The easiest way to do this is to set up a blog on the WordPress site, but I’d prefer you all to be more dispersed and for as many of you as possible to use your own domains…. And let’s start using our sites to really play with the web, to spread myths and confusion, create false identities, disorientate the authorities, and inauguarate communal situations that overflow all the barriers between the so called ‘virtual’ and ‘real’ worlds! Oh and a few backward glances at how we got here wouldn’t go astray either… so if you’re not already familiar with them, look up the Luther Blissett Project, neoism and mail art (the ‘original’ pre-web paper net). “Those who do not learn from the past are doomed to repeat it.”

And while you’re at it don’t forget to check – http://www.stewarthomesociety.org/ – you know it makes (no) sense!