How long most people will continue to put up with corporate web 2.0 platforms when they could be controlling their own sites using similar software is anyone’s guess… What we do know is that while a platform like Facebook has many users, it is not necessarily profitable. That is not, of course, the only reason why the financial value of web services that rely on user generated content ping-pong, but it is definitely a contributing factor
One corporate operation that is clearly well past its sell-by date is Friends Reunited, which ITV bought for £170 million in 2005. Attempts to sell the platform have been ongoing for most of this year – in August DC Thomson put in a £25 million offer (£145 million less than ITV paid for it), but the sale has been blocked until April so that the Competition Commission can conduct an inquiry. It will be interesting to see whether DC Thomson – or anyone else – want to pay £25 million for Friends Reunited next spring.
Friends Reunited always struck me as a platform with limited appeal. The idea was that individuals registered as having attended specific schools and were thus able to locate their former classmates. If you want to reconnect with your schoolyard chums, having done so there seems little need to use Friends Reunited to stay in touch – email, Facebook and actual meetings are obviously a more opportune means of doing so. Likewise, as time has passed it has not only become much easier to find people online at places other than Friends Reunited, the pool of those who actually want to find old school friends has greatly dwindled.
I left school more than thirty years ago and have singularly failed to keep up with the kids I’d known up to the age of sixteen. I have no desire to get back in touch with them or find out what they are doing. What would we talk about? Institutionalised cruelty might be one topic of conversation… I think our experiences of most punishments were fairly similar – detention, the ruler, the slipper, the cane, lines etc. – but the one that in retrospect most excites me probably wouldn’t be much of a talking point.
I’m amused that I should have been punished for something, I forget exactly what, by being ordered to write a 500 word essay ‘on the inside of a ping-pong ball’. I enjoyed the exercise, it was rather Hegelian, an attempt to go back to philosophical first principles and build something from nothing. Of course, I didn’t think of it like that then, but I knew intuitively it was something with which I could demonstrate the full depths of my insolence…
I remember other kids talking about how they planned to complete this task. One thing on which we all agreed was that the inside of a ping-pong ball is filled with air. Of course, this statement isn’t true in outer space, and I was possibly the only kid to realise that such a qualification would help me fill up the essay I’d been assigned as punishment.
The kids from the local children’s home who went to my school sometimes called me Brains, and they definitely though I was being a bit flash when I told a couple of them that the inside of a ping-pong ball was concave, and I’d contrasted this with the outside which is convex. I’d done this is maths but the kids I told about it weren’t in the O-level maths group (the vast majority of kids were in CSE or non-exam classes), and I guess they’d studied something different. The punishment had been assigned by a PE teacher for some infraction during a sports session, and was dished out to an assortment of boys from different academic classes.
No one else seemed to understand why I enjoyed stringing together an essay on the inside of a ping-pong ball: “The inside of a ping-pong ball is filled with air, except in outer space. Air consists primarily of oxygen and the air inside a ping-pong ball contains exactly the same amount of oxygen as the air immediately outside it…. etc. etc.” I wish I still had the essay, but since it was done as a punishment it wasn’t returned to me. I doubt it was even read, the idea was to humiliate us, the teacher probably just wanted to see that we’d filled out a couple of pages with something.
I wasn’t humiliated, I felt like I’d triumphed, but that clearly wasn’t the case for most of those who found themselves assigned this task. Their failure to understand why I perceived shit like this as a victory over an oppressive system, is one of the reasons I’ve never used a platform like Friends Reunited to get back in touch with them.
And while you’re at it don’t forget to check – www.stewarthomesociety.org – you know it makes (no) sense!