Chus Martínez is a relatively obscure Spanish guitarist who in the late-sixties and early-seventies played cheesy easy listening tunes with this band – often covers of well known hits. Given Martinez’s failure to conquer the world musical scene he can be interpreted as a symbol of heroic failure, and his name has been specially selected for a new multiple identity project in the tradition of Monty Cantsin, Karen Eliot and Luther Blissett. The Chus Martínez moniker has the advantage of being one that might belong to either a male of a female since Chus as a first name does not appear to be gender specific. In this way it is superior to any previous multiple identity we are aware of.
Chus Martínez is a name that refers to an individual human being who can be anyone. The name is fixed, the people using it aren’t. The name Chus Martínez can be strategically adopted for a series of actions, interventions, exhibitions, texts, etc. You can use the name Chus Martínez when involved in making art, making music, or just making trouble as an activist. The purpose of many different people using the same name is to create a situation for which no one in particular is responsible and to practically examine western philosophical notions of identity, individuality, originality, value and truth.
Anyone can become Chus Martínez simply by adopting the name. When one becomes Chus Martínez one’s previous existence consists of the acts other people have undertaken using the name. When one becomes Chus Martínez one has no family, no parents, no birth. Chus Martínez was not born, s/he was materialised from social forces, constructed as a means of entering the shifting terrain that circumscribes the ‘individual’ and society. Chus Martínez is a transsexual collective phantom.
And while you’re at it don’t forget to check – www.stewarthomesociety.org – you know it makes (no) sense!
Comments
Comment by Maria Pérez-Pujazón on 2012-08-09 22:14:08 +0000
hahahahh didn’t know about this one..I did kow about Luther Blisset and Monty Catsin or whatever but not about Chus Martínez. I think shared names is the most unprofitable thing I’ve seen in the art market up to now.
Comment by Chus Martinez on 2012-08-09 22:35:07 +0000
Olé!
Comment by Esther Planas on 2012-08-09 22:45:07 +0000
hey Chus Martinez !! lets conquer the world lets make celebrities suck even more and piss in their pants its time for the great time of multiplicity and multiple personality disorder of the Curatorial board from where you where spelled and then you deserted because you are just failed Rock Star so then you fucked up designing this stupid publications and walking around Documenta with that glasses and that wig ….
Comment by Chus Martinez on 2012-08-09 22:53:18 +0000
Chus Chus – means hello Chus in German
Comment by Chus Martinez on 2012-08-09 23:09:56 +0000
Thank you for your devotion.
Comment by Chus Martinez on 2012-08-09 23:29:45 +0000
With clarity and precision, Chus Martinez elaborates his conception of simulation and repetition from the works of Chus Martinez, Chus Martinez, Chus Martinez, Chus Martinez and Chus Martinez. Theorizing the tension internal to its appearance, Chus Martinez traces the simulacrum’s generative potential through its emergence, negotiation, and passage between the utopic and dystopic myths in Chus Martinez, the spectacle and spectator in Chus Martinez , the gap between word and image, unspoken and unrepresented in Chus Martinez , as well as the clash of authority and subversion, truth and fabulation, purity and perversion in Chus Martinez. For example, in the tableaux of Chus Martinez and Chus Martinez , Chus Martinez positions the simulacrum as “a product of the reigning narratives of origin and legitimacy which is nonetheless turned against those narratives, in a movement that subverts their demonstrations of resemblance and undoes their effects of Chus Martinez.”
Comment by Chus Martinez on 2012-08-10 00:07:45 +0000
I’m not me!
Comment by Esther Planas on 2012-08-10 11:51:22 +0000
hello Chus , Chus here!!
I like to exist to materialize in this post deleuzian post baudrillardian atomic “situation” i do hope that Chus and Chus and Chus spread enough to make “the anthropophagic ” and the retro-subversion of means and identity go really to hell specially as en effect to whatever careerist strategies Chus Martinez that curator rock star may have… the ultimate revenge from the supra artist mind : play on ideas and concepts of display and choice and themes and every where out there because curators are the new rock stars… oh well well… then be dear Chus !!
and lets see where and who is Chus and who is the real Chus and whatever happened to Chus and Chus is coming back and Chus goes to China …..
Comment by Chus Martinez on 2012-08-10 14:12:15 +0000
Chose Chus as the ultimate in multiple identities! You know it makes sense!
Comment by Chus Martinez on 2012-08-10 15:20:25 +0000
Woke up this morning and found myself dead but I wasn’t worried because I knew there where hundreds more of me to carry on where I left off!
Comment by Rick Zurrekt on 2012-08-10 15:35:49 +0000
I know for certain that Chuz was living in Italy for a while, where this person tried to write a book linking certain mail art practices with cultural terrorism and the social centers of Bologna, but the hunger and nostalgy for spanish variants of olive oil distracted the above mentioned too much to succeed, besides the musician knew shit on the topic. Later on, Chus encountered a hidden neoist temple, formerly a safe-house for the knights templars, in which the guitarist found the skeleton of a giant. In some way, this led Martinez to do a complete survey of the connections, real or not, between that strange place and his contents and some territories in Britain. Unfortunatelly, Chus was in trouble with Interpol, the famous pop band, for some copyright issues, and had to leave the country. Back in Spain, the cultural worker understood that the meaning of life was not in music, poetry, literature, avant-garde art or other genres or sub-genres, but in a subjective activity that Martinez called “Siesta”.
Comment by Chus Martinez on 2012-08-10 19:27:09 +0000
That Rick Zurrekt knows more about me than I know about myself!
Comment by mistertrippy on 2012-08-10 20:18:54 +0000
And Rick Zurrekt understands why it is important to develop your subjectivity through Siesta!
Comment by Chus Martinez on 2012-08-10 23:29:08 +0000
We will rock you!
Comment by Lester Bangs on 2012-08-11 13:41:10 +0000
Chus Martinez y su Conjunto is funky Spanish mod soul hipster easy listening groove!
Comment by Charles Shaar Murray on 2012-08-11 15:06:13 +0000
Obscure Spanish guitarist may float your boat but I’d prefer Bob Dylan as a multiple name.
Comment by Chus Martinez on 2012-08-11 15:19:06 +0000
Charles Shaar Murray is even more boring than Bob Dylan!
Comment by Chus Martinez on 2012-08-11 16:20:43 +0000
Where’s Doctor Al Ackerman when you need him to confirm everything that’s been written in these comments?
Comment by Robert Medley on 2012-08-11 17:40:01 +0000
Chus Martinez has a lot of chutzpah!
Comment by Chus Martinez on 2012-08-11 19:00:31 +0000
Naughty!
Comment by (another) Chus Martinez on 2012-08-11 21:21:28 +0000
Hi,
I think your website (and your social status) could be enhanced if you discussed the following topics: penis enlargement, how to monetise your blog, girls tutus, Zune versus iPod, free porn sites, Viagra, SEO, discounted medicine, replica watches, and adding Facebook friends/Twitter followers.
And I can help! Just follow the links and BUY!
I’m Chus Martinez and I approve this message.
Comment by mistertrippy on 2012-08-12 12:24:19 +0000
What about if I blogged about pelvic floor excercises and how they assist scumbag politicians like Vladimir Putin with bladder control – although that hasn’t stopped him pissing himself over Pussy Riot – would that be a half-way compromise? And BTW before you know it Mitt The Twitt will be pissing himself over the Chus Martinez Project and wishing he was standing for vice-president rather than president of the USA….